{"id":28588,"date":"2021-08-19T16:20:00","date_gmt":"2021-08-19T14:20:00","guid":{"rendered":"http:\/\/mxajfmgl.preview.infomaniak.website\/?p=28588"},"modified":"2023-09-13T09:13:46","modified_gmt":"2023-09-13T07:13:46","slug":"eco-conception","status":"publish","type":"post","link":"https:\/\/blog.socraft.io\/en\/blog\/eco-conception\/","title":{"rendered":"L\u2019\u00e9co-conception web"},"content":{"rendered":"<p>Green UX, Green IT, \u00e9co-conception web, good tech, design responsable, IT for green, autant de termes qui prouvent que la p\u00e9riode o\u00f9 il \u00e9tait pr\u00e9f\u00e9rable de num\u00e9riser les documents en papier pour sauver la plan\u00e8te d\u2019une d\u00e9forestation massive, est bien r\u00e9volue. Une prise de conscience de l\u2019impact du web sur l\u2019environnement est enfin arriv\u00e9e. Il est temps de r\u00e9fl\u00e9chir et de mettre en place des solutions qui prennent en compte l\u2019aspect social, l\u2019environnement et l\u2019\u00e9conomie. Mais comment ?<\/p>\n<h2 id=\"quand-%C3%A9cologie-et-web-se-rencontrent\"><strong>Quand \u00e9cologie et web se rencontrent<\/strong><\/h2>\n<p>Lorsque l\u2019on parle d\u2019\u00e9co-conception web, certains \u00e9l\u00e9ments sont \u00e0 prendre en consid\u00e9ration:<\/p>\n<ul>\n<li>les terminaux utilis\u00e9s (desktop, smartphone, tablette etc\u2026)<br>&#8211;&gt; la taille des \u00e9crans, la dur\u00e9e de vie de l&rsquo;appareil<\/li>\n<li>le temps pass\u00e9 sur un site \/ service sur internet<\/li>\n<li>quelle connexion est utilis\u00e9e pour se connecter (fixe ou mobile)<\/li>\n<\/ul>\n<p>Eco-concevoir un site a pour but de r\u00e9duire la quantit\u00e9 de mat\u00e9riaux num\u00e9riques n\u00e9cessaires au bon fonctionnement d\u2019un site ou d\u2019un service.<\/p>\n<p>De nos jours nous savons que les diff\u00e9rentes \u00e9tapes de vie d\u2019un terminal sont co\u00fbteuses:<\/p>\n<ul>\n<li><strong>Extraction<\/strong>&nbsp;des mati\u00e8res premi\u00e8res n\u00e9cessaires \u00e0 la construction de l\u2019objet, ex\u00e9cut\u00e9e dans des conditions abominables (enfants travailleurs dans les minerais, pollution des terres ou de l\u2019eau, disparition de ces minerais etc\u2026)<\/li>\n<li><strong>Fabrication<\/strong>&nbsp;des terminaux par des humains dans des lieux o\u00f9 les droits de l\u2019homme sont quasi inexistants (sous-pay\u00e9s, maltraitance, rythme de production excessif etc\u2026)<\/li>\n<li><strong>Utilisation&nbsp;<\/strong>de l\u2019objet: \u00e0 l\u2019achat les diff\u00e9rents types de terminaux peuvent avoir un co\u00fbt financier tr\u00e8s \u00e9lev\u00e9.<\/li>\n<li><strong>Recyclage&nbsp;<\/strong>des terminaux, tr\u00e8s peu fr\u00e9quent, seulement 20% des objets num\u00e9riques sont recycl\u00e9s. Les 80% restants partent dans des d\u00e9ch\u00e8teries \u00e0 ciel ouvert dans des pays d\u2019Afrique ou des pays d\u2019Asie. &nbsp;<\/li>\n<\/ul>\n<p>L\u2019\u00e9co-conception web s\u2019occupe des diff\u00e9rents cas d\u2019utilisation que peut avoir un individu tout en prenant en compte les \u00e9tapes de vie des infrastructures n\u00e9cessaires pour une exp\u00e9rience utilisateur optimale.<\/p>\n<p>Elle a pour objectif de r\u00e9duire les impacts n\u00e9gatifs des 3 piliers du d\u00e9veloppement durable: environnemental, social et \u00e9conomique.<\/p>\n<p>La personne qui s\u2019occupe de la conception du service ou du site web doit:<\/p>\n<ul>\n<li><strong>D\u00e9finir<\/strong>&nbsp;correctement les fonctionnalit\u00e9s primordiales, on parle ici d&rsquo;unit\u00e9s fonctionnelles.<\/li>\n<li><strong>Penser<\/strong>&nbsp;<strong>\u00e0 toutes les infrastructures<\/strong>&nbsp;n\u00e9cessaires au bon fonctionnement de notre projet (quel terminal va \u00eatre utilis\u00e9 ? Quel type de r\u00e9seau internet est-il n\u00e9cessaire ? Quels serveurs ? etc\u2026) en pensant bien \u00e0 chaque \u00e9tape de vie de l\u2019appareil.<\/li>\n<li><strong>Se baser<\/strong>&nbsp;sur des indicateurs environnementaux pour choisir la meilleure solution pour les r\u00e9ceptacles (Faire une Analyse de Cycle de Vie d\u2019un appareil par exemple)<\/li>\n<li><strong>Faire \u00e9voluer<\/strong>&nbsp;continuellement le service propos\u00e9. (impl\u00e9mentation de nouvelles fonctionnalit\u00e9s, suppression de blocs inutiles etc\u2026) en impliquant diff\u00e9rents corps de m\u00e9tier: UX Design, d\u00e9veloppeurs, etc.<\/li>\n<\/ul>\n<p>Finalement, \u00e9co-concevoir demande une certaine rigueur. On attend d\u2019une personne \u00e9co-conceptrice web d\u2019\u00e9largir son champ de vision et d\u2019aller chercher quel sera le niveau d\u2019impact \u00e0 chaque \u00e9tape.<\/p>\n<p>Pour aller plus loin, vous pouvez consulter notre vid\u00e9o sur le sujet:<\/p>\n<p><iframe title=\"Les Renvers\u00e9s by socraft - Introduction \u00e0 la sobri\u00e9t\u00e9 num\u00e9rique\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/A0Ee8akbbgA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"r%C3%A9f%C3%A9rences\">R\u00e9f\u00e9rences:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La sobri\u00e9t\u00e9 num\u00e9rique de Fr\u00e9d\u00e9ric Bordage<\/li>\n\n\n\n<li>Eco-conception web : les 115 bonnes pratiques: Doper son site et r\u00e9duire son empreinte \u00e9cologique de Fr\u00e9d\u00e9ric Bordage&nbsp;<a href=\"https:\/\/blog.socraft.ch\/leco-conception-web\/R%C3%A9f%C3%A9rences:%20%20La%20sobri%C3%A9t%C3%A9%20num%C3%A9rique%20de%20Fr%C3%A9d%C3%A9ric%20Bordage%20Eco-conception%20web%20:%20les%20115%20bonnes%20pratiques:%20Doper%20son%20site%20et%20r%C3%A9duire%20son%20empreinte%20%C3%A9cologique%20de%20Fr%C3%A9d%C3%A9ric%20Bordage%20https:\/\/ecoconceptionweb.com\/\">https:\/\/ecoconceptionweb.com\/<\/a><\/li>\n\n\n\n<li>Image: Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@modernafflatusphotography?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Ash from Modern Afflatus<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/green?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Green UX, Green IT, \u00e9co-conception web, good tech, design responsable, IT for green, autant de termes qui prouvent que la p\u00e9riode o\u00f9 il \u00e9tait pr\u00e9f\u00e9rable de num\u00e9riser les documents en papier pour sauver la plan\u00e8te d\u2019une d\u00e9forestation massive, est bien r\u00e9volue. Une prise de conscience de l\u2019impact du web sur l\u2019environnement est enfin arriv\u00e9e. Il&hellip;<\/p>","protected":false},"author":20,"featured_media":87422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"arc_restricted_post":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[255],"tags":[],"table_tags":[],"ppma_author":[323],"class_list":["post-28588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodo","category-255","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9co-conception web - socraft - blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socraft.io\/en\/blog\/eco-conception\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9co-conception web - socraft - blog\" \/>\n<meta property=\"og:description\" content=\"Green UX, Green IT, \u00e9co-conception web, good tech, design responsable, IT for green, autant de termes qui prouvent que la p\u00e9riode o\u00f9 il \u00e9tait pr\u00e9f\u00e9rable de num\u00e9riser les documents en papier pour sauver la plan\u00e8te d\u2019une d\u00e9forestation massive, est bien r\u00e9volue. Une prise de conscience de l\u2019impact du web sur l\u2019environnement est enfin arriv\u00e9e. Il&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.socraft.io\/en\/blog\/eco-conception\/\" \/>\n<meta property=\"og:site_name\" content=\"socraft - blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socraft.ch\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-19T14:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T07:13:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49-1024x684.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Claire Lebedeff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@socraftch\" \/>\n<meta name=\"twitter:site\" content=\"@socraftch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Lebedeff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/\"},\"author\":{\"name\":\"Claire Lebedeff\",\"@id\":\"https:\/\/blog.socraft.io\/#\/schema\/person\/59ca81c721b367dab26d24c91d14838f\"},\"headline\":\"L\u2019\u00e9co-conception web\",\"datePublished\":\"2021-08-19T14:20:00+00:00\",\"dateModified\":\"2023-09-13T07:13:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/\"},\"wordCount\":614,\"commentCount\":46,\"publisher\":{\"@id\":\"https:\/\/blog.socraft.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png\",\"articleSection\":[\"methodo\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/\",\"url\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/\",\"name\":\"L\u2019\u00e9co-conception web - socraft - blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.socraft.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png\",\"datePublished\":\"2021-08-19T14:20:00+00:00\",\"dateModified\":\"2023-09-13T07:13:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.socraft.io\/blog\/eco-conception\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage\",\"url\":\"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png\",\"contentUrl\":\"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png\",\"width\":1498,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.socraft.io\/blog\/eco-conception\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.socraft.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019\u00e9co-conception web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.socraft.io\/#website\",\"url\":\"https:\/\/blog.socraft.io\/\",\"name\":\"socraft - blog\",\"description\":\"socraft - les artisans du num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/blog.socraft.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.socraft.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.socraft.io\/#organization\",\"name\":\"socraft\",\"url\":\"https:\/\/blog.socraft.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/blog.socraft.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.socraft.io\/wp-content\/uploads\/2024\/04\/socraft-logo-noir2.png\",\"contentUrl\":\"https:\/\/blog.socraft.io\/wp-content\/uploads\/2024\/04\/socraft-logo-noir2.png\",\"width\":400,\"height\":94,\"caption\":\"socraft\"},\"image\":{\"@id\":\"https:\/\/blog.socraft.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/socraft.ch\",\"https:\/\/x.com\/socraftch\",\"https:\/\/www.linkedin.com\/company\/socraft-ch\",\"https:\/\/www.instagram.com\/socraft.ch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.socraft.io\/#\/schema\/person\/59ca81c721b367dab26d24c91d14838f\",\"name\":\"Claire Lebedeff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/blog.socraft.io\/#\/schema\/person\/image\/c3ca85fa27cf70c0e6415e021c511b17\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fd00507a76335bdb2286aed7f63d9b3e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fd00507a76335bdb2286aed7f63d9b3e?s=96&d=mm&r=g\",\"caption\":\"Claire Lebedeff\"},\"url\":\"https:\/\/blog.socraft.io\/en\/blog\/author\/claire-lebedeffsocraft-ch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019\u00e9co-conception web - socraft - blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.socraft.io\/en\/blog\/eco-conception\/","og_locale":"en_GB","og_type":"article","og_title":"L\u2019\u00e9co-conception web - socraft - blog","og_description":"Green UX, Green IT, \u00e9co-conception web, good tech, design responsable, IT for green, autant de termes qui prouvent que la p\u00e9riode o\u00f9 il \u00e9tait pr\u00e9f\u00e9rable de num\u00e9riser les documents en papier pour sauver la plan\u00e8te d\u2019une d\u00e9forestation massive, est bien r\u00e9volue. Une prise de conscience de l\u2019impact du web sur l\u2019environnement est enfin arriv\u00e9e. Il&hellip;","og_url":"https:\/\/blog.socraft.io\/en\/blog\/eco-conception\/","og_site_name":"socraft - blog","article_publisher":"https:\/\/www.facebook.com\/socraft.ch","article_published_time":"2021-08-19T14:20:00+00:00","article_modified_time":"2023-09-13T07:13:46+00:00","og_image":[{"width":1024,"height":684,"url":"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49-1024x684.png","type":"image\/png"}],"author":"Claire Lebedeff","twitter_card":"summary_large_image","twitter_creator":"@socraftch","twitter_site":"@socraftch","twitter_misc":{"Written by":"Claire Lebedeff","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/#article","isPartOf":{"@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/"},"author":{"name":"Claire Lebedeff","@id":"https:\/\/blog.socraft.io\/#\/schema\/person\/59ca81c721b367dab26d24c91d14838f"},"headline":"L\u2019\u00e9co-conception web","datePublished":"2021-08-19T14:20:00+00:00","dateModified":"2023-09-13T07:13:46+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/"},"wordCount":614,"commentCount":46,"publisher":{"@id":"https:\/\/blog.socraft.io\/#organization"},"image":{"@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png","articleSection":["methodo"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.socraft.io\/blog\/eco-conception\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/","url":"https:\/\/blog.socraft.io\/blog\/eco-conception\/","name":"L\u2019\u00e9co-conception web - socraft - blog","isPartOf":{"@id":"https:\/\/blog.socraft.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage"},"image":{"@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png","datePublished":"2021-08-19T14:20:00+00:00","dateModified":"2023-09-13T07:13:46+00:00","breadcrumb":{"@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.socraft.io\/blog\/eco-conception\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/#primaryimage","url":"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png","contentUrl":"https:\/\/blog.socraft.io\/wp-content\/uploads\/2017\/02\/Capture-decran-2023-04-06-a-13.58.49.png","width":1498,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/blog.socraft.io\/blog\/eco-conception\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.socraft.io\/"},{"@type":"ListItem","position":2,"name":"L\u2019\u00e9co-conception web"}]},{"@type":"WebSite","@id":"https:\/\/blog.socraft.io\/#website","url":"https:\/\/blog.socraft.io\/","name":"socraft - blog","description":"socraft - les artisans du num\u00e9rique","publisher":{"@id":"https:\/\/blog.socraft.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.socraft.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/blog.socraft.io\/#organization","name":"socraft","url":"https:\/\/blog.socraft.io\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.socraft.io\/#\/schema\/logo\/image\/","url":"https:\/\/blog.socraft.io\/wp-content\/uploads\/2024\/04\/socraft-logo-noir2.png","contentUrl":"https:\/\/blog.socraft.io\/wp-content\/uploads\/2024\/04\/socraft-logo-noir2.png","width":400,"height":94,"caption":"socraft"},"image":{"@id":"https:\/\/blog.socraft.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socraft.ch","https:\/\/x.com\/socraftch","https:\/\/www.linkedin.com\/company\/socraft-ch","https:\/\/www.instagram.com\/socraft.ch"]},{"@type":"Person","@id":"https:\/\/blog.socraft.io\/#\/schema\/person\/59ca81c721b367dab26d24c91d14838f","name":"Claire Lebedeff","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.socraft.io\/#\/schema\/person\/image\/c3ca85fa27cf70c0e6415e021c511b17","url":"https:\/\/secure.gravatar.com\/avatar\/fd00507a76335bdb2286aed7f63d9b3e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd00507a76335bdb2286aed7f63d9b3e?s=96&d=mm&r=g","caption":"Claire Lebedeff"},"url":"https:\/\/blog.socraft.io\/en\/blog\/author\/claire-lebedeffsocraft-ch\/"}]}},"authors":[{"term_id":323,"user_id":20,"is_guest":0,"slug":"claire-lebedeffsocraft-ch","display_name":"Claire Lebedeff","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/fd00507a76335bdb2286aed7f63d9b3e?s=96&d=mm&r=g","user_url":"","first_name":"Claire","last_name":"Lebedeff","job_title":"","job_title_2":"","description":""}],"_links":{"self":[{"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/posts\/28588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/comments?post=28588"}],"version-history":[{"count":2,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/posts\/28588\/revisions"}],"predecessor-version":[{"id":87424,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/posts\/28588\/revisions\/87424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/media\/87422"}],"wp:attachment":[{"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/media?parent=28588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/categories?post=28588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/tags?post=28588"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/table_tags?post=28588"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.socraft.io\/en\/wp-json\/wp\/v2\/ppma_author?post=28588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}