{"id":90220,"date":"2024-01-24T09:23:42","date_gmt":"2024-01-24T08:23:42","guid":{"rendered":"https:\/\/wordpress.socraft.ch\/?p=90220"},"modified":"2024-01-25T11:26:52","modified_gmt":"2024-01-25T10:26:52","slug":"words-i-wish-were-gone-from-the-corporate-lingo","status":"publish","type":"post","link":"https:\/\/blog.socraft.io\/en\/blog\/words-i-wish-were-gone-from-the-corporate-lingo\/","title":{"rendered":"Words I wish were gone [from the corporate lingo]"},"content":{"rendered":"

\u00ab\u00a0The\u00a0\u00bb others<\/em>, \u00ab\u00a0Me and X,\u00a0\u00bb<\/em> \u00ab\u00a0The business,\u00a0\u00bb<\/em> \u00ab\u00a0We need x resources,\u00a0\u00bb<\/em> \u00ab\u00a0We are agile\u00a0\u00bb,<\/em> \u00ab\u00a0budget<\/em>\u00ab\u00a0, \u00ab\u00a0[it is] the process\u2026\u00a0\u00bb<\/em><\/p>\n\n\n\n

Words have meaning. They are not innocent. We use them daily without reflecting on their actual connotation, consequences on our daily lives, and professional culture. Words are not only the vector of our thoughts, but they also shape our ways of thinking \u2013 certainly more than what we first think.<\/em><\/p>\n\n\n\n

Listening, talking, and observing, I came to pinpoint a few words detrimental to efficiency, collaboration, and the well-being inside organizations. Each company, each group of people of a decent size, has its own vocabulary, which is part of its culture \u2013 for example, the word people use for \u00ab\u00a0meeting\u00a0\u00bb varies from place to place. However, we found some of them recurring in several organizations and languages.<\/em><\/p>\n\n\n\n

Let’s put a few of these locutions in the dock so that you can pronounce your sentence.<\/em><\/p>\n\n\n\n

Disclaimer: I am a native French speaker, having spent only a few years in the US. Even though I have heard \u2013 and used \u2013 the constructs described below in an English-speaking world, my mother tongue might strongly influence me. <\/em><\/p>\n\n\n\n

About People<\/em><\/strong><\/h1>\n\n\n\n

\u00ab\u00a0The\u00a0\u00bb,<\/em><\/strong> king of them all; the silo maker.<\/strong><\/h2>\n\n\n\n

For a random French citizen, talking about \u00ab\u00a0the British\u00a0\u00bb brings back thousands of years of more or less open conflict. If peace has prevailed for the past century, the vocable inevitably revives history when you drop \u00ab\u00a0the British\u00a0\u00bb in a conversation \u2013 just try it in front of a rugby match. On the contrary, if you evoke \u00ab\u00a0Penny\u00a0\u00bb or \u00ab\u00a0John,\u00a0\u00bb beers are more easily pulled from the fridge.<\/p>\n\n\n\n

\u00ab\u00a0The\u00a0\u00bb dehumanizes the individuals it refers to. We cannot feel empathy or trust for \u00ab\u00a0the infra team\u00a0\u00bb or \u00ab\u00a0the marketing.\u00a0\u00bb Even less so for \u00ab\u00a0the finance.\u00a0\u00bb Blaming \u00ab\u00a0the digital marketing\u00a0\u00bb is easier than going after Marjorie or Pedro. Moreover, we name these groups with vague concepts to simplify, to keep complexity at arm’s length \u2013 try explaining what \u00ab\u00a0the finance department\u00a0\u00bb does in your company.<\/p>\n\n\n\n

Of course, a solution is to refrain from using the article and instead start referring to people’s names. This may need some courage \u2013 confronting the complexity \u2013 and maybe some effort \u2013 actually discovering a few human beings behind a tag. However, this effort might prove to be helpful in cracking corporate silos.<\/p>\n\n\n\n

A special mention to \u00ab\u00a0The business\u00a0\u00bb<\/em><\/strong><\/h2>\n\n\n\n

This one is more prevalent in IT departments. \u00ab\u00a0The usiness asked \u2026\u00a0\u00bb<\/em>, \u00ab\u00a0The business has decided that\u2026\u00a0\u00bb  \u00ab\u00a0The business\u00a0\u00bb<\/em> is the source of authority, the reason for many complaints. But \u00ab\u00a0The business<\/em>\u00a0\u00bb simply means the others versus us, the IT crew.<\/p>\n\n\n\n

As a good friend and colleague put it simply, \u00ab\u00a0The business\u00a0\u00bb<\/em> is merely all of us. Let’s maybe stop using that locution and start being more accurate.<\/p>\n\n\n\n

The Infamous \u00ab Me \u00bb<\/strong><\/h2>\n\n\n\n

Mirroring the previous pattern, we often hear \u2013 or say \u2013 \u00ab\u00a0me\u00a0\u00bb<\/em> in inappropriate circumstances. I do not want to dive into a sociological digression. Still, our Western society has become so focused on a particular individual’s success that this trait indeed emerges in our language. \u00ab\u00a0We are one team\u00a0\u00bb<\/em> can be tagged on your company walls, but at the end of the year, if me having more bonus means that you will have less, the company sends another message. There are two recurring patterns we shall detail below.<\/p>\n\n\n\n

The first one is \u00ab\u00a0Me and Jimmy\u2026\u00a0\u00bb<\/em> This is grammatically incorrect, at least in French and English. But this egocentric turn of phrase is not rooted in a naive grammatical error. We can, for example, witness people switching to \u00ab\u00a0X and me\u00a0\u00bb<\/em> if X is ranking higher enough in the organization. So, the pattern is the manifestation of the selfish view, which is commonly encouraged. I have not measured if the same people use \u00ab\u00a0me and Y\u00a0\u00bb<\/em> or \u00ab\u00a0Y and me<\/em>\u00a0\u00bb in different proportions when Y is family or colleague \u2013 up or down the ladder. That sounds like a fascinating experiment.<\/p>\n\n\n\n

The second pattern is \u00ab\u00a0my teams.\u00a0\u00bb<\/em> The plural is important here. This often is turned into \u00ab\u00a0your teams\u00a0\u00bb<\/em> by sales reps desperately trying to flatter you. If we say, \u00ab\u00a0my team,\u00a0\u00bb<\/em> it means that I am part of it. The vocable does not carry ownership but membership. But if we say, \u00ab\u00a0my teams,\u00a0\u00bb<\/em> we suggest that they are mine, they belong to me.<\/p>\n\n\n\n

Maybe we should be more sensible to the reward sent to one individual at the expense of another and disguised in grammatical errors. Swap the names, remove an \u00ab\u00a0s,\u00a0\u00bb<\/em> or use \u00ab\u00a0we\u00a0\u00bb<\/em> more often.<\/p>\n\n\n\n

\u00ab\u00a0Resources\u00a0\u00bb<\/em><\/strong><\/h2>\n\n\n\n

\u00ab\u00a0We need x resources for project Phenyx.\u00a0\u00bb<\/em> Do you mean \u00ab\u00a0x people\u00a0\u00bb<\/em> or maybe \u00ab\u00a0x FTE?\u00a0\u00bb<\/em> Most often, yes. \u00ab\u00a0Resource\u00a0\u00bb<\/em> is a synonym for \u00ab\u00a0human being.\u00a0\u00bb<\/em> This can be frightening for some. And when we consider that x<\/em> is not always an integer number, we slice bodies… And it goes even higher, as most organizations have a Human Resources Department. The concept is deeply rooted in our culture.<\/p>\n\n\n\n

Of course, we need resources for the Phenyx project! These resources encompass money, computation power, knowledge, people, oil, and more. But maybe we only need cash for Phenyx. And as a human being, it simply has a cost, so let’s call them \u00ab\u00a0resource\u00a0\u00bb\u2026<\/p>\n\n\n\n

Do you see a people pattern here?<\/strong><\/h2>\n\n\n\n

Three words, among many others, and a narcissistic pattern emerges. The corporate jargon clearly tries to dehumanize relations. Us versus them, me versus you, human beings counted as interchangeable resources. We live in a fantastic world\u2026<\/p>\n\n\n\n

Organization<\/strong><\/h1>\n\n\n\n

Agility (\u00ab\u00a0We are agile\u00a0\u00bb)<\/strong><\/h2>\n\n\n\n

\u00ab\u00a0I don’t know what the future of agility is, but the word itself shall disappear,\u00a0\u00bb<\/em> said Henrik Kniberg. However, the word is prevalent, and its simplicity makes everyone understand it as they please. Almost all companies claim to be agile. Some top managers want to believe they can finally walk into a development team room and turn the product around on the spot. Others think there is no need for planning or a roadmap. Some certification vendors convince you that a three-day training and a pretty diploma will put your team on the road to efficiency. Developers might confuse Agility with total freedom. Many still believe that a few cherry-picked rituals will act as a gospel. A miracle has come.<\/p>\n\n\n\n

But Agility is a product development methodology that addresses uncertainty with constant feedback loops. It favors interactions over processes, working software over documentation, and customer collaboration over contracts. As Nicole Forsgren and her coauthors have brilliantly demonstrated in their book Accelerate<\/em>, Agility has won the methodology wars, at least in IT. In a VUCA world, no other alternative has proven more efficient.<\/p>\n\n\n\n

Meanwhile, Agility vigorously shakes a company structure. A cross-functional stable team shall be dedicated to a single purpose, given autonomy, and asked for accountability. They talk continuously with their users, optimize value creation, and can regularly demonstrate the delivery progress. A single, engaged sponsor ensures the team is aligned with the corporate goals and acts more as a problem solver than a micro-manager. Trust and transparency are fundamental.<\/p>\n\n\n\n

The good news is that not all companies need to be agile, but there must be a firm commitment cascading down from the highest spheres.<\/p>\n\n\n\n

This word is not easy to kill. My own technique is to candidly ask: \u00ab\u00a0Could you please explain to me in a few words what you mean by agility?\u00a0\u00bb<\/em><\/p>\n\n\n\n

Budget<\/strong><\/h2>\n\n\n\n

Budget is the God of the corporate world. Little know what it is, but it decides the life and death of projects, up or down of careers. Heaven or Hell is judged upon a number’s color \u2013 black or red. It has its rituals and even a long yearly mass. Offerings are placed on the altar in the form of skipped meals and sleepless nights. <\/p>\n\n\n\n

The authors of Beyond Budgeting<\/em> have gone in-depth on the topic. Besides the artificial yearly cycle, there is a core problem when we pronounce the word \u00ab\u00a0budget.\u00a0\u00bb<\/em> It can interchangeably mean \u00ab\u00a0forecast\u00a0\u00bb<\/em> \u2013 what we predict will happen, \u00ab\u00a0objectives\u00a0\u00bb<\/em> \u2013 what we agree we shall reach, or the current state \u2013 what we have in the balance. And this confusion, mainly between forecast and objectives, can be detrimental.<\/p>\n\n\n\n

Maybe, next time you hear it, a solution is simply to ask what the hidden meaning of \u00ab\u00a0budget\u00a0\u00bb is.<\/p>\n\n\n\n

Process \u2013 \u00ab\u00a0It is the process\u00a0\u00bb<\/strong><\/h2>\n\n\n\n

If the budget is the company God, processes are the invisible priests. Do not misinterpret me: processes are essential in many situations. They should be the product of past learning in order to sail safely. However, we often hear the sentence \u00ab\u00a0it is the process,\u00a0\u00bb<\/em> mostly in unfavorable contexts. It can mean \u00ab\u00a0you must (not) do that\u00a0\u00bb<\/em> without explaining the real reasons. Processes have piled up in some kind of process debt.<\/p>\n\n\n\n

Even if power looks terrifying, challenging the processes can be interesting \u2013 and sometimes useful. The first reaction can be to ask the reason behind the process, even the law text if one is invoked. It can also be interesting to ask who in the organization is responsible for this particular process to the invoker. Or, if you are in the mood, you can simply ignore the spell and see what will happen.<\/p>\n\n\n\n

More constructively, you might indeed be in charge of creating new processes. In such a case, it can be the right time to ask yourself: \u00ab\u00a0What existing process(es) can I remove in exchange for the new one I bring in?\u00a0\u00bb<\/em><\/p>\n\n\n\n

You Have a License to Kill<\/strong><\/h1>\n\n\n\n

We have simply put a few words on the bench. There are more around, and certainly others specific to your organization. Our purpose is not to fall into some politically correct witch hunt but to become more conscious of how we shape our professional world.\u00a0<\/p>\n\n\n\n

Words have meanings. They are not innocent. The good news is that you can kill some and give birth to others simply by closing or opening your mouth. Today. Simply stop using them, and rephrase your colleagues’ sentences carefully. But killing them and replacing them is a long and strenuous endeavor. It requires tenacity, challenging everyone every time, and explaining with patience and passion. But as Damon Edwards said: \u00ab\u00a0You cannot change culture, but you can influence behavior, and behavior becomes culture.\u00a0\u00bb<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Words have meaning. They are not innocent. We use them daily without reflecting on their actual connotation, consequences on our daily lives, and professional culture. Words are not only the vector of our thoughts, but they also shape our ways of thinking \u2013 certainly more than what we first think.<\/p>\n

Listening, talking, and observing, I came to pinpoint a few words detrimental to efficiency, collaboration, and the well-being inside organizations. Each company, each group of people of a decent size, has its own vocabulary, which is part of its culture \u2013 for example, the word people use for \u00ab\u00a0meeting\u00a0\u00bb varies from place to place. However, we found some of them recurring in several organizations and languages.<\/p>\n

Let’s put a few of these locutions in the dock so that you can pronounce your sentence.<\/p>","protected":false},"author":33,"featured_media":90239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"arc_restricted_post":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"[]"},"categories":[255],"tags":[],"table_tags":[],"ppma_author":[320],"class_list":["post-90220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodo","category-255","description-off"],"yoast_head":"\nWords I wish were gone [from the corporate lingo] - socraft - blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.socraft.io\/en\/blog\/words-i-wish-were-gone-from-the-corporate-lingo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Words I wish were gone [from the corporate lingo] - socraft - blog\" \/>\n<meta property=\"og:description\" content=\"Words have meaning. They are not innocent. We use them daily without reflecting on their actual connotation, consequences on our daily lives, and professional culture. Words are not only the vector of our thoughts, but they also shape our ways of thinking \u2013 certainly more than what we first think. Listening, talking, and observing, I came to pinpoint a few words detrimental to efficiency, collaboration, and the well-being inside organizations. Each company, each group of people of a decent size, has its own vocabulary, which is part of its culture \u2013 for example, the word people use for "meeting" varies from place to place. However, we found some of them recurring in several organizations and languages. 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Words are not only the vector of our thoughts, but they also shape our ways of thinking \u2013 certainly more than what we first think. Listening, talking, and observing, I came to pinpoint a few words detrimental to efficiency, collaboration, and the well-being inside organizations. Each company, each group of people of a decent size, has its own vocabulary, which is part of its culture \u2013 for example, the word people use for \"meeting\" varies from place to place. However, we found some of them recurring in several organizations and languages. 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That means one foot in the tech, one in teaching, one in scoping innovation projects, one in communication. All this with juggling with plenty buzzwords. Beneath the surface, I am a scientist. I am eager to debate, learn, and be wrong. And to continuously discover new horizons. Yesterday, it was computational biology, and today, it is computational archeology. 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